The Home Care Industry
The North American senior care industry is huge and growing rapidly. We’ve experienced the need for senior care business in Canada, even with taxpayer-funded universal health care. In the United States, the demand — and opportunity — is even bigger.
The North American population is graying at an alarming rate. Older adults made up 12.9 percent of Americans in 2009, roughly 1 of every 8. By 2030, all baby boomers will be older than age 65. This means 1 in every 5 people will be a senior.
Nursing homes and assisted living facilities are staggeringly expensive — the average cost of a nursing home is close to $50,000 per year and rising in the United States, and assisted living is even more costly. Most private insurance policies don’t cover long-term care. Neither does Medicare. Learn more about the home care industry here.
Talk to an Expert
Download our brochure and talk to an Industry expert that’ll help you understand:
1. Home Health Care Business Opportunity
2. Franchising vs Entrepreneurship
3. What makes Nurse Next Door a Premium Brand
4. Profit Potential & Purpose
A Unique Approach to Home Care
From companionship to end-of-life care, we help clients stay at home by finding fun, personalized ways to celebrate aging while providing 24/7 support.
Keeping people at home doesn’t necessarily mean we’re making them happy. Building on hobbies and interests helps us instill independence and joy in the lives of our clients at each visit.
Our Care Services Center is a centralized scheduling team that handles calls and inquiries daily, and manages client visits.
The Care Services Platform
Nurse Next Door’s franchise concept has always been built around one key, unique differentiator — centralization. Unlike every other home health care franchise system, we believe our Franchise Partners should be out in their community, not stuck behind a desk. What started as a 24/7 call center to manage scheduling has evolved into so much more!
Inbound Sales
The Nurse Next Door brand and marketing systems are designed to get your phone to ring. Once they do, our Intakes Team is responsible for answering customer inquiries around the clock!
Scheduling
Scheduling is essential in this business and it can be overwhelming. That’s why we have a dedicated, 24/7 team to handle your scheduling so you can focus on building the business.
Attendance Monitoring
We monitor visit attendance to ensure the safety of your clients and caregivers. Always know what’s happening in your business and know that your business’ reputation is secure.
24/7 support
Your business is supported 24/7. From scheduling changes to client inquiries, we are there to answer your calls, around the clock, 365 days of the year.
Technology Stack
Enjoy a centralized dashboard for resources, education and system news, a cloud-based scheduling program and more. We believe in innovation and finding a better way!
Data & Analytics
With 200+ locations across three countries, Nurse Next Door’s centralized system provides tremendously valuable information.Get insight into your business. Work with your coaches to find opportunities to continue to optimize and grow your business!
Happier Aging Philosophy
Nurse Next Door is a premium home care brand that takes pride in empowering seniors to live life to the fullest—after all, why shouldn’t aging be celebrated?
Our home care services are delivered through a philosophy of Happier Aging™, driven by five main principles:
- Choice
- Belonging
- Respect
- Autonomy
- Purpose
We deeply believe that aging should be the best part of life, which is why we work hard to get our clients back to doing the things they love.
When we meet our clients for the first time, we ask them, “What did you use to love doing that you can no longer do?” and work to infuse that into every visit. Life isn’t just about ticking off tasks or only caring for basic needs; it’s also about infusing joy—whether big or small—into each and every day!
So, tell us, how do you infuse Happier Aging™ into your life?
At the first visit, we ask our clients,
Our Brand
In a space as competitive as private-duty home care, you need a brand that turns heads. The Nurse Next Door brand’s icon is a flower-heart bursting with joy in the colors yellow and pink. It symbolizes our core purpose of Making Lives Better and unique trademark concept of Happier Aging™.
In a sea of cold, stale, clinical providers, our bold brand serves as a huge advantage when our Franchise Partners are in the community. The pop of colours and our equally bright attitudes makes us stand out from the crowd—quite literally!
Skilled Care
Most of our home health care franchise competitors provide only non-skilled care. Nurse Next Door offers all components of care, from companionship right up to skilled nursing*. Our support team will guide you through the state licensing process. This allows you to be the one-stop-shop for home care, expanding your reach of clients in the community.
Whether it’s a little help around the house with chores, meal prep, personal care or nursing care, we can do the caring. We provide premium care to seniors and get them back to doing the things they love, so they can continue to age happily and healthily at home!
*Dependent on location and state regulations.
Our Award-Winning Leadership Team
Cathy Thorpe
President & CEO
When Cathy Thorpe joined Nurse Next Door as its president in 2014, she already knew the home- care provider from being a customer five years earlier. Her mother was recovering from surgery, and she was struck by the quality of care the company delivered to her family. … When Thorpe first took charge, Nurse Next Door had 85 franchises across North America. The new president spent her first year visiting 80 per cent of them to learn their businesses up close. Read more…
Arif Abdulla
VP Global Franchise Development
Arif Abdulla serves as VP, Global Franchise Development with a focus on growing Nurse Next Door’s footprint in the United States. Read more…
Veronica Tissera
VP Customer Experience
Veronica Tissera joined Nurse Next Door in 2014 and serves as VP, Corporate Franchises. In this role, Veronica’s focus is developing and implementing strategies to grow the franchise while also ensuring operational excellence. Read more…
Susan Karda
VP Operations
Susan joined the Nurse Next Door team September 2017 as the Vice President of Operations. She oversees the day-to-day North American operations of the franchise experience as well as enhancing the internal infrastructure in support of Nurse Next Door’s strategic intent and continued system growth. Read more…
Kristy Maynes
VP Sales
Kelly Quinn
Director of Culture and People
Kelly Quinn serves as Director of Culture and People with a focus on continuing to foster and grow our generative culture at Nurse Next Door. Initially joining the company in 2011, Kelly started with the Care Services team and quickly showed a passion for people, and keen interest in all things HR and business growth. Read more…
Our Story
Building a successful home health care business
Co-Founders Ken Sim and John DeHart found an opportunity when Ken’s wife went on emergency bed rest while pregnant.
Ken employed a caregiver and discovered that the caregiver had just started work after faxing in her resume the previous day. She had never met her employer.
Looking into the home health care business industry further, Ken and John found sterile businesses that provided the basics, making life only slightly more bearable for their clients. They knew that they could create something better and launched Nurse Next Door in 2001.
